Privacy Policy
Revised: 8/09/2026
Steele Insurance Agency, Inc. (“Steele Insurance Agency,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information entrusted to us.
This Privacy Policy explains how we collect, use, disclose, and protect information when you visit www.steeleva.com, communicate with us, request an insurance quote, use our services, or otherwise interact with Steele Insurance Agency.
This Privacy Policy applies to information collected through our website, telephone communications, email, SMS/MMS text messaging, online forms, and other electronic or business interactions.
1. Information We Collect
Depending on how you interact with us, we may collect the following categories of information.
Personal and Contact Information
We may collect information such as:
Insurance-Related Information
In connection with providing insurance products and services, we may collect information reasonably necessary to obtain quotes, place or service coverage, assist with claims, review policies, and otherwise conduct insurance-related business.
This information may include information concerning you, members of your household, property, vehicles, businesses, insurance history, coverage needs, and other information relevant to an insurance transaction.
Certain information may also be obtained from insurance carriers, consumer reporting agencies, insurance-support organizations, public records, or other sources as permitted by applicable law.
Website and Usage Information
When you visit our website, certain information may be collected automatically, including:
We may use this information for website administration, security, analytics, troubleshooting, and improving our services.
SMS and Mobile Information
If you elect to receive SMS/text messages from Steele Insurance Agency, we may collect and maintain:
2. How We Use Your Information
We may use personal information for legitimate business and insurance-related purposes, including:
We may also use aggregated or de-identified information for business analysis, operational improvement, and similar lawful purposes.
3. SMS/Text Messaging
Steele Insurance Agency may offer SMS/MMS text messaging for customers, prospective customers, and other individuals who choose to receive such communications.
Types of SMS Communications
Depending on the consent you provide, SMS/text messages may include:
SMS Consent
Consent to receive SMS/text messages is voluntary and is not a condition of purchasing insurance products or services.
Where SMS consent is collected through our website, you may be presented with separate, optional selections for different categories of text messaging, including marketing and non-marketing communications.
You may choose whether to provide consent for the categories offered.
Our SMS consent language may include language substantially similar to the following:
“By providing your phone number and checking the applicable box, you agree to receive SMS/text messages from Steele Insurance Agency regarding insurance quotes, policy review reminders, renewal follow-ups, appointment reminders, customer care, and messages related to insurance products and services, including home and auto bundle quote opportunities.
You are opting into marketing texts if you select the marketing text message option.
Message frequency may vary. Standard message and data rates may apply. Reply STOP to opt out. Reply HELP for help. We will not share or sell mobile information with third parties for promotional or marketing purposes. Consent is not a condition of purchase.”
Message Frequency and Charges
Message frequency may vary depending on the nature of your relationship with Steele Insurance Agency and the types of communications you have elected to receive.
Standard message and data rates may apply according to your wireless carrier and service plan.
Opting Out
You may revoke your consent to receive SMS/text messages at any time.
You may opt out by replying STOP to an SMS/text message from Steele Insurance Agency or by contacting us directly.
After you opt out, you may receive a final confirmation message acknowledging your request.
You may also contact us at:
Email: support@steeleva.com Phone: 540-212-9930
Help
For assistance regarding SMS/text communications, reply HELPto a message from us or contact:
Steele Insurance Agency Phone: 540-212-9930 Email: support@steeleva.com
4. Mobile Information and SMS Privacy
Steele Insurance Agency does not sell or share mobile telephone numbers, SMS opt-in information, SMS consent records, or SMS messaging preferences with third parties or affiliates for their own promotional or marketing purposes.
We may disclose mobile information to service providers only when reasonably necessary to provide, administer, support, or deliver our messaging services.
Such service providers may include telecommunications carriers, messaging platform providers, technology vendors, and other vendors that assist with the operation of our SMS program.
Those service providers are not authorized by Steele Insurance Agency to use SMS consent information or mobile information for their own independent marketing or promotional purposes.
We will not share your opt-in to an SMS campaign with third parties for purposes unrelated to providing or supporting that SMS campaign, except where disclosure is required or permitted by law.
5. How We May Disclose Information
We may disclose personal information in circumstances reasonably necessary to operate our business and provide insurance products and services.
These circumstances may include disclosure to:
Insurance Carriers and Insurance-Support Organizations
We may provide information to insurance companies, underwriting organizations, insurance-support organizations, and other parties involved in quoting, underwriting, issuing, servicing, renewing, or administering insurance coverage.
Service Providers
We may disclose information to vendors and service providers that perform services for us, including website hosting, communications, technology, data processing, document management, customer support, and SMS delivery.
We expect service providers to handle information appropriately and only for the purposes for which it is provided.
Legal and Regulatory Requirements
We may disclose information when reasonably necessary to:
Business Transactions
If Steele Insurance Agency is involved in a merger, acquisition, sale, transfer, reorganization, or similar business transaction, information may be disclosed as reasonably necessary in connection with that transaction and subject to applicable law.
6. Cookies and Similar Technologies
Our website may use cookies and similar technologies to support website functionality, understand website usage, improve performance, and enhance the visitor experience.
Cookies may include:
Essential Cookies
These cookies support fundamental website functions, security, and navigation.
Analytics and Performance Cookies
These technologies may help us understand how visitors use our website, such as which pages are visited and how visitors navigate the site.
Functionality Cookies
These cookies may remember certain user selections or preferences.
Where required by applicable law, we will obtain consent before using cookies or similar technologies for purposes that require consent.
Your browser may allow you to block or delete cookies. Disabling certain cookies may affect some website functionality.
7. Information Security
Steele Insurance Agency takes reasonable administrative, technical, and physical measures designed to protect personal information from unauthorized access, disclosure, alteration, loss, or misuse.
Access to personal information is limited to employees, contractors, service providers, and other authorized parties who reasonably require access to perform legitimate business functions.
Although we take reasonable precautions to protect personal information, no method of electronic transmission or storage can be guaranteed to be completely secure.
8. Data Retention
We retain personal information for as long as reasonably necessary to:
When information is no longer reasonably required, we may delete, destroy, anonymize, or otherwise dispose of it in accordance with applicable law and our record-retention practices.
9. Your Rights and Choices
Depending on applicable law and the nature of the information involved, you may have rights regarding personal information maintained about you.
These rights may include the ability to request access to or correction of certain personal information.
Because Steele Insurance Agency operates as an insurance agency, certain insurance information may also be subject to specific rights and procedures under applicable insurance privacy laws.
To make a privacy-related request, please contact us using the information provided below.
We may need to verify your identity before responding to certain requests.
Marketing Communications
You may opt out of marketing email communications by using the unsubscribe method included in the communication or by contacting us.
SMS/Text Communications
You may opt out of SMS/text messages by replying STOP or by contacting Steele Insurance Agency.
10. Children's Privacy
Our website and services are not directed to children under the age of 13, and Steele Insurance Agency does not knowingly collect personal information online directly from children under 13 for general marketing purposes.
Insurance transactions that involve minors may require information concerning a minor when appropriate for legitimate insurance purposes and as permitted by applicable law.
If you believe that information has been collected from a child inappropriately, please contact us.
11. Third-Party Websites
Our website may contain links to websites operated by insurance carriers, vendors, service providers, or other third parties.
Steele Insurance Agency does not control the privacy practices of third-party websites. We encourage you to review the privacy policies of any third-party website you visit.
12. Changes to This Privacy Policy
Steele Insurance Agency may update this Privacy Policy periodically to reflect changes in our business practices, technologies, services, legal requirements, or regulatory obligations.
When material changes are made, we may provide notice by updating this page, posting a notice on our website, or using another reasonable communication method.
The effective date shown at the beginning of this Privacy Policy indicates when the current version became effective.
We encourage you to review this Privacy Policy periodically.
13. Contact Information
If you have questions, concerns, or requests regarding this Privacy Policy or the handling of your personal information, please contact:
Steele Insurance Agency, Inc. 419 Chatham Square Office Park Fredericksburg, VA 22405
Phone: 540-212-9930 Email: support@steeleva.com Website: www.steeleva.com
For SMS/text messaging assistance, you may also reply HELPto an SMS message from Steele Insurance Agency.
To opt out of SMS/text messages, reply STOP.
14. Virginia Insurance Privacy Rights
Steele Insurance Agency handles insurance-related personal information in accordance with applicable federal and state insurance privacy requirements.
Virginia law provides certain rights regarding insurance information, including rights concerning access to and correction of certain recorded personal information.
Requests regarding insurance information may be directed to Steele Insurance Agency using the contact information above. Depending on the insurance transaction and the information involved, an insurance carrier or other insurance institution may also provide separate privacy notices or procedures that apply to your information.
Any carrier-specific or transaction-specific privacy notice provided to you should be reviewed together with this Privacy Policy.